It’s a question that hits my inbox at least once a month, from people all over the world. Why did French fashion become so important? Why Paris? Why not Rome? Or Athens? Or someplace else? If you happen to know a bit about world history, the answer makes perfect sense. If you used history class [...]
Question: “I see a lot of clothes in runway fashion shows on TV that never seem to make it to my local stores. Why is that?” Answer: It all boils down to money. In the competitive world of fashion, apparel companies generally adopt one of five merchandising philosophies: innovate, interpret, imitate, research, or real time. [...]
Question: “What exactly happens during fashion week?” Answer: Fashion week is your basic industry trade show…on steroids. While one might think it’s all about celebrities, socialites, and superstar models, the basic purpose of fashion week is to sell clothes. Designers present their latest collections, and buyers place orders for the clothes they want. Seventy-five to [...]
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